Yesterday I encouraged y’all to go out and fight the good fight on social media. The problem, though, is that if you go out there with this “us-vs.-them” mentality — if you identify yourself with the team, and “them” with the other team — you’re not only going to lose, but you’re going to do a lot more harm than good. Let me put this as clearly as I can:
The point of getting on social media is not to win the game. You are not trying to “own the libs.” Nor are you trying to defeat them in a battle of wits. The point isn’t to make them look stupid, because — this is critical — in doing so, you necessarily make yourself look smart. That’s death.
They are all-in on identity politics. They would rather die than admit that they’re fools. I mean that literally. Just look around — the same dipshits who are freaking out about how we’re all gonna die from Kung Flu are still shrieking about how racist it is to close the borders and throw out illegal immigrants. The only way to avoid the lobe-crushing cognitive dissonance of those two beliefs — and y’all, they really do believe, with all their hearts and souls — is to be 100% emotionally incontinent, 100% of the time. You’ve all read your Festinger, so you know what happens next: Since only the fervency of their prayers has stopped the apocalypse, they’ll pray even more fervently the longer the apocalypse is postponed. You cannot win over these people with reason and evidence.
What you have to do, then, is detach yourself from the “team,” from the very concept of “winning.” You want them to be emotionally incontinent. More accurately: Being the kind of people they are, they’re going to be emotionally incontinent anyway. Your goal is to push their emotional incontinence in a productive direction.
So when they shriek things like “The National Guard is turning Cowboy Stadium into a giant hospital!”, you’ll be tempted to point out all the ways the National Guard isn’t doing that. You can easily “win” the “argument” by citing news reports, and while it’ll be fun watching the same people who shriek “trust the experts!” about every other Media story lecturing you about how you can’t trust the Media on this one particular issue, the point isn’t to laugh at these people. (There will be plenty of time for that when it’s over). If you get into the facts, you lose. They’re running 100% on emotion, so emotion is where you need to get them.
If it helps, think of Vox Day’s stuff about “rhetoric” vs. “dialectic.” Y’all know my opinion on Humanity’s Greatest Genius, but that’s an example of what I’m talking about — just because I personally believe the dude is 99% hat and 1% cattle doesn’t mean I’ll ignore the 1% on general principles because we’re not on the same team. When you’re right, you’re right, and he’s right. Since these people are 100% hysterical, you’ve got to be the rock on which the wave of their hysteria can break.
So: Ignore their wildly inaccurate “factual” claims. Know these for what they really are: They’re fantasies. These people are exactly — and I mean this completely literally — exactly the kind of people Festinger was writing about. They desperately want to believe that the world is ending, and that only their prayers are staving off the apocalypse. Like everyone who has ever been lured into a cult, they’ve felt overlooked, ineffectual, pathetic, not real for their entire lives. This is the one moment, in their entire lives, where they can actually do something.
Emphasize that. Don’t respond to “facts” with actual facts, or “arguments” with actual arguments. “Amused mastery,” as the PUA guys put it, is the way to go. So when they start shrieking about the government “not doing enough!,” post something like the following:
Don’t justify, excuse, or explain this. Post it, then walk away. The point isn’t for them to make the logical connections (yet). The point is to keep them revved up, while nudging their emotional incontinence in a pro-American direction. You want them mad. You’re going to think they’re mad at you — hell, they probably are mad at you — but that’s why you need to detach yourself, Grasshopper. This shit’s chess, it ain’t checkers. Because once they get done being mad at you, they’re going to start getting mad at the government…
…and then you’re getting somewhere. That’s when you break out the hashtags: #BuyAmerican. #CancelChina. Buy local to keep America safe. If you’ve got the Photoshop chops, actually make memes that look like propaganda posters from World War II. Here’s a starter:
Both 100% real (from World War I). They worked then; they’ll work now. This is the kind of stuff we’re aces at — especially you young people.
UPDATE: Since we might have some new readers coming in (thanks, Z Man!), a bit of clarification might be in order. George asks a good question:
Are you saying that we can win over the lunatics *themselves*? I don’t know, man. I reckon they’re too far gone.
If by “win over” you mean “get them slightly tethered to Reality, occasionally capable of understanding Earth-logic,” then no. Can they be turned into our useful idiots, as opposed to Globohomo’s? Yes, absolutely.
I’ve been arguing in this space for a long time that today’s blue-haired, nose-ringed, bicurious SJW is tomorrow’s obergruppenfuhrer. There’s a certain type of person who lives to boss people around. All they do is preen and posture and virtue-signal. Their entire identity is consumed by being more pure, more holy, more radical than thou. The NKVD, the Gestapo, the Stasi — those outfits never lacked for volunteers.
Since the Left has controlled our culture for the past half-century, all their preening and purity spirals and radicalism has been in the service of Leftist causes. But when the pendulum swings back — as it must — so will their preening and posturing and virtue-signaling.
The pendulum is swinging back. Or it could start swinging back, if we get out there and give it a shove.
Let’s be clear: Obergruppenfuhrers, theirs or “ours,” are bad. Full stop. But since this type of person will exist, and will do xzhyer thing regardless, it’s far better that they be “ours” than theirs. That’s the point of the propaganda campaign, above. Since they’re going to shriek and scold and tattle anyway, let’s get them shrieking about #CancelChina, scolding people for not buying American, and tattling on their fellow xirls who are over-eager to jump back on the Cheap Chinese Shit Consumption treadmill.
Once the pendulum visibly starts swinging our way, I promise you, the same people who called you a horrible racist for questioning open borders will call you a horrible bigot for not putting America first fast enough.
I know, I know, it makes my brain hurt, too. But the best predictor of future behavior is past behavior. Look at their past behavior. Have the ever had a problem with shamelessly changing their deepest “convictions,” 180 degrees and without warning?
Get them first. Start the purity spiral, and then see who’s really reachable among the rest.
UPDATE x2: It’s important not to get too clever with this stuff. In the comments below, I pointed that this stuff should be simple, direct, and obvious. There’s such a thing as being too clever, and, the intelligence of the American public being what it is, that bar is much, much lower than you think it is.
I speak from personal experience. Back in my professin’ days, I used to think I was subverting the system by presenting the Leftist take on any and all questions in the most insanely over-the-top manner possible. I did everything but make the jerk-off motion while rolling my eyes. And then I checked my teaching evaluations…. yep, all my students thought I was just another goofy SJW. That’s what they expected to hear, so that’s what they heard.
Here’s what I suggest instead.
It has to be crystal clear that you’re judging them… but your judgment must be presented in such a way that it seems so overwhelmingly obvious, there’s no possible comeback. Remember, the goal is not to “win” the “argument.” If you even get into an “argument,” you’ve already lost. I’d almost go so far as to say if you find yourself typing, you’ve blown it.
An example: You post some meme about “Kung Flu.” Shrieking shitlib calls you racist.
The wrong response: Well, it IS from China. Here are seventeen different studies saying it’s from China. Hell, here are six zillion tweets from the Media calling it “Chinese coronavirus.” Etc.
Doing that concedes their “frame.” They called you a racist, and you immediately jumped in to say you’re NOT a racist… which means you’ve conceded them the power to judge who is, or isn’t, a racist. You’ve already lost.
The right response: Posting another meme, like the one of Campbell’s Cream of Bat soup. Their “argument” is so obviously wrong it’s not worth responding to, except with more mockery. No concession to their frame at all. They called you a racist, and since that doesn’t even merit a response, they don’t get one. Amused mastery for the win.Loading Likes...